andrewoconnor · practice · est. London

The practice of clear product thinking.

Senior product leadership, strategic advisory and aviation-technology work — delivered with the depth of twenty years' operating experience and a pragmatic, AI-edged approach to what matters now.

20+years in product & aviation
150→40portfolio rationalisation at scale
50%customer footprint growth in under 3 yrs
3travel-tech M&A deals led end-to-end
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Trusted by teams operating at scale
SaaS Group A
Airline Platform
PE Portfolio Co.
Travel-Tech ISV
Global Airport Op.
Seed→Series C

Named logos and case studies coming as engagements conclude and approvals land.

01 / Thesis

Most product problems aren't product problems. They're clarity problems — dressed up as roadmaps.

The practice exists to cut through that. We work alongside founders, CTOs and CPOs to make the hard calls — what to build, what to retire, what to acquire — and then sit with the team long enough to make the decisions stick.

Fractional & interim Post-acquisition integration Roadmap reset Pricing & packaging AI strategy, honestly
01

Product Management

Fractional, interim and advisory product leadership for software businesses from Seed through Series C and PE-backed groups.

  • Fractional CPO / VP Product — 1–3 days per week
  • Interim leadership covering gaps and transformations
  • Targeted working sessions on pricing, roadmap, GTM, org
Explore product
02

AviaSolve specialty

Travel & aviation technology — from airport and airline platforms to sustainability, data and the long arc to 2050.

  • Product strategy for airport, airline & travel-tech ISVs
  • Sustainability and net-zero aviation initiatives
  • Investor / advisor work across the travel-tech stack
Explore AviaSolve
03

M&A Advisory capability

When consolidation is the right answer: identifying targets, leading product-side diligence, and making the integration actually work.

  • Target identification & thesis shaping
  • Product and technical due diligence
  • Post-acquisition integration & 90-day plans
Explore M&A
Clarity Momentum Judgement Leverage Pragmatism Clarity Momentum Judgement Leverage Pragmatism
03 / The AI edge

AI doesn't replace the work.
It exposes whether the work was good in the first place.

Where it helps

Compressing the discovery-to-decision loop. Turning twenty interviews into a defensible thesis in an afternoon. Keeping a small team competitive with a large one.

Where it misleads

Auto-generated roadmaps. Pricing "copiloted" into margin collapse. Demos that look like products. We spend real time separating the two.

How we use it

As leverage, not substitute. Every engagement now bakes in AI-native workflows for the team we're coaching — so the upside stays after we leave.

Andrew helped us reset the roadmap, align the team, and build momentum in under 90 days. Exactly what we needed.
Group MD · B2B SaaS
04 / Tools & playbooks new

Working notes, made public.

Short, opinionated playbooks from live engagements — pricing tests, post-M&A integration checklists, the 90-day roadmap reset. Use them, fork them, tell us where we're wrong.

All playbooks →

A thirty-minute call is usually enough to tell whether this is the right fit.

No preparation expected. No deck required. Bring the messy version of the problem.